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You are > Home > Peugeot’s new 107 small car revealed
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Wednesday, July 20, 2005
Peugeot’s new 107 small car revealed
LAUNCHED TO the Irish motoring press in France last week, Peugeot’s new 107 small car won’t go on sale here until January 2006. But a version will be on show in each Peugeot dealership by the end of this year.
The car is one of the products of a joint venture between PSA Peugeot-Citroen and Toyota.
Mark O’Connell of Peugeot Ireland said: “The 107 is a reliable, robust, hasslefree, basic car, not loaded with goodies or technology.
“We will be emphasising its city savvy and handling performance in town, its economic running, roominess, low emission levels, and passive safety.”
This four-seater will be available in 3and 5-door versions. The range includes three engines, a 1.0 manual, 1.0 2-Tronic, and a 1.4HDi manual. Customers can choose from eight body colours and two finish levels.
Peugeot will be targetting their existing 9,000 Peugeot 106 drivers here about the new car as well as looking to a large number of conquest sales.
They expect the 107 to appeal to multi-car households and in particular couples with or without kids, or single people living at home. And maybe more to younger females.
These target groups account for 40-58% of A segment customers here.
Standard items on the 107 include ABS, EBFD, electric power steering, dual airbags, and ESP (from 2007), 14-inch wheels (and a spare), single-blade front wiper, Radio-CD player.
There is no multifunction screen or multiplexing in the car.
All three of the joint venture cars are built at a new plant at Kolin in the Czech Republic which has a capacity of 320,000 vehicles a year. Mark O’Connell hopes to have around 500 of these units for 2006, subject to availability.
Prices have yet to be announced.
Competitors include its joint venture sibling, the Toyota Aygo (and forthcoming Citroen C1), Fiat Panda, Kia Picanto, Ford Ka, Chevrolet Matiz, Opel Agila, and Smart Fortwo.
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