Mr Towell said that the sales of Clare replica jerseys received a second boost in 2024 with “very strong” sales of the commemorative blue Michael Cusack jersey, which the senior hurlers wore in their All-Ireland semi-final win over Kilkenny.

Finance Director at O’Neills, Paul Towell said that the company plans to further increase sales in Australia and the UK due to the impact the shortened inter-county GAA season is having on domestic sales.