Local holiday park wins €25,000 marketing prize

FBD Insurance recently announced that Lynder’s Holiday Park is among the 14 winners of its 2026 SME Advertising Support Campaign, awarding a combined €350,000 in professional marketing support to small businesses nationwide.

Located in Roosky, the family run, award winning Lynder’s Holiday Parks offer coastal and riverside getaways focused on outdoor living and family experiences.

Developed by Michael and Gerry Lynder, the vision is to grow into a leading multi-site holiday park brand, with sustainability, digital innovation and enhanced tourism offerings at its core.

Lynder’s Holiday Park will receive a fully funded, multi-channel advertising campaign valued at €25,000, including Out of Home, radio, print and digital media placements, designed to elevate the brand and support their next stage of growth.

Now in its third year, the Advertising Support Campaign has grown significantly, increasing from just seven businesses in 2024 to 14 SMEs in 2026.

The selected businesses represent a diverse mix of sectors including food, hospitality, retail, construction, and tourism, spanning communities across Ireland.

Speaking about the campaign, senior marketing manager at FBD Nicola Ging, said: “At FBD Insurance, supporting SMEs and the communities they serve remains central to everything we do. This year’s campaign is our most ambitious yet, not only increasing the number of businesses supported, but placing a real focus on their future ambitions and how we can help them realise those goals. “These businesses reflect the strength, creativity and resilience of Irish enterprise.

“Through this campaign, we are proud to amplify their stories, support their growth, and help them reach new audiences across the country.”