Roosky holiday park wins €25,000 in  advertising support 

FBD Insurance has announced that Lynders Holiday Park is among the 14 winners of its 2026 SME Advertising Support Campaign, awarding a combined €350,000 in professional marketing support to small businesses nationwide.

Located in Roosky, the family run, award winning Lynders Holiday Parks offers welcoming coastal and riverside getaways focused on outdoor living and family experiences. Developed by Michael and Gerry Lynder, their vision is to grow into a leading multi-site holiday park brand, with sustainability, digital innovation and enhanced tourism offerings at its core.

Lynders Holiday Parks will receive a fully funded, multi-channel advertising campaign valued at €25,000, including Out of Home, radio, print and digital media placements, designed to elevate the brand and support their next stage of growth.

Now in its third year, the Advertising Support Campaign has grown significantly, increasing from just 7 businesses in 2024 to 14 SMEs in 2026. The selected businesses represent a diverse mix of sectors including food, hospitality, retail, construction, and tourism, spanning communities across Ireland.

The 2026 campaign builds on last year’s success while introducing a strong focus on ambition and future growth. Businesses entered through FBD’s ‘Fuelling Business Dreams’ initiative, with 576 applicants outlining both their achievements to date and their vision for the future. Notably, while the majority of winners are FBD customers, a number of non-FBD businesses have also been selected, reflecting the campaign’s ambition to champion Irish SMEs nationwide.

Speaking about the campaign, Senior Marketing Manager at FBD Nicola Ging, said: “At FBD Insurance, supporting SMEs and the communities they serve remains central to everything we do. This year’s campaign is our most ambitious yet, not only increasing the number of businesses supported, but placing a real focus on their future ambitions and how we can help them realise those goals.” 

“These businesses reflect the strength, creativity and resilience of Irish enterprise. Through this campaign, we are proud to amplify their stories, support their growth, and help them reach new audiences across the country.” 

The campaign has already begun nationwide roll out across the different channels, ensuring each business benefits from significant national exposure.

This SME-focused initiative builds on FBD’s wider commitment to supporting local enterprise through its ‘Funding, Backing, Donating’ programmes.