Roscommon company finalist in Enterprise Ireland competition at National Ploughing Championships
Kieran Supple, owner of Reap Interactive. Picture: Enterprise Ireland (James Connolly)
Roscommon agritech company, Reap Interactive, has been named as one of the nine finalists in this year’s Enterprise Ireland Innovation Arena Awards, and will participate in a live competition at the National Ploughing Championships today.
Reap Interactive will compete for the ‘Start-Up Innovator of the Year’ award, which comes with a €10,000 prize. The Boyle based company has developed BovinePlus, which aims to revolutionise farming by tracking each animal individually, eliminating reliance on herd averages.
This cutting-edge technology utilises AI and image analysis to provide real-time data on weight, health, and water intake, optimising profitability by pinpointing issues such as underperforming animals and enhancing feed efficiency. Early health issue detection and verified data trails boost both animal welfare and operational transparency. BovinePlus can offer farmers unparalleled insights, boosting profitability and efficiencies, and supporting sustainable livestock management.
The Enterprise Ireland Innovation Arena is an annual must-see exhibition platform, hosted in partnership with the National Ploughing Association.
This year’s Enterprise Ireland Innovation Arena has a focus on ‘Innovations for Future Generations’, and is showcasing innovators with pioneering solutions which will deliver efficiencies in animal science and technology, agri-engineering, digital technologies, animal health and nutrition, sustainability and climate action, and farm health and safety.
The Irish agritech sector employs more than 4,700 people here, and Enterprise Ireland supports approximately 130 companies who are working in a number of areas, including developing smart farming solutions, farm equipment, livestock handling and housing, crop cultivation and protection, and animal health and nutrition. These Irish-owned companies generated sales of almost €1.6bn in 2023, with exports accounting for €1bn.
The winners will be announced by Minister for Enterprise, Trade and Employment Peter Burke at an awards ceremony this afternoon following the live pitching event.
