County Roscommon children needed to play role of Seání in new advertising campaign

The National Dairy Council is inviting children from County Roscommon to audition to appear in a major new advertising campaign launching this autumn, which celebrates Irish dairy.

The campaign — developed by Core Creative — will appear on all major platforms including television, streaming, radio, digital, and social channels and outdoor billboards.

The scripts are written, the media is booked, but the campaign is missing just one component — its star!

The role is for the character of Seání, a boy, aged between 7 and 12 years, who comes from a dairy farm and is an expert on all things farming. No acting experience is required.

The casting team is looking for personality first and foremost — children who are naturally confident, curious, and comfortable simply being themselves on camera.

The National Dairy Council is calling on families across the county to nominate children to represent the next generation of Irish dairy farming.

Parents or guardians in Roscommon are invited to submit an application on behalf of boys aged seven and 12 by July 22nd, 2026.

Applications should include a recent photograph, a short audition video introducing the child, and their basic details.

The audition video should be approximately 1-2 minutes in length and can be filmed on a mobile phone. It should show the child in a full-length frame, speaking directly to the camera. Parents and guardians are asked to keep the video simple and unedited, allowing the child's natural personality to shine through.

In the video, the child should introduce themselves by sharing their name, age, the county they are from, and what they enjoy doing during the summer. As no acting experience is required, the casting team is looking for children who are confident, curious, and comfortable simply being themselves on camera.